At a glance
- The British Masters is back on The European Tour and Zurich is sponsoring the prestigious golf tournament for the next three seasons
- Ryder Cup stars Ian Poulter, Luke Donald, Lee Westwood and Jamie Donaldson are all competing at next month’s British Masters at Woburn Golf Club, Milton Keynes
- Zurich’s sponsorship continues its global support of golf
Zurich is celebrating its commitment to a new generation of golfers with the return of the British Masters to The European Tour schedule next month.
The British Masters supported by Sky Sports and sponsored by Zurich, Hilton, Clear Channel, Jumeirah Golf Estates and Western Union Business Solutions, sees Europe’s Ryder Cup heroes Ian Poulter, Luke Donald and Lee Westwood competing at the Woburn Golf Club in Buckinghamshire from 8-11 October.
With a prize fund of £3 million, the event marks the tournament’s return to The European Tour schedule for the first time in seven years, increasing the number of UK events that influence the Race to Dubai rankings, to seven.
The British Masters was a regular fixture on The European Tour schedule from its inception in 1972, but this will be the first time the tournament has been staged since 2008.
This year’s British Masters will be hosted by Woburn Golf Club professional Ian Poulter, a veteran of five Ryder Cups and 12 European Tour wins. Poulter’s Ryder Cup teammates Donald, Westwood and Justin Rose, will rotate as the tournament’s host over the next three seasons at venues of their choice.
Zurich Golf Ambassadors
Sky Sports’ coverage of the British Masters will include programming aimed at new fans across television, websites and social media.
Zurich is backing this drive to inspire the next generation of golfers. Its sponsorship of the British Masters will extend into 2016 and 2017, and continues a proud record of combining its support for golf with backing for global humanitarian and social causes.
Zurich has enlisted some of the world’s best male and female golfers to act as Golf Ambassadors, including Justin Rose, Rickie Fowler, Jamie Donaldson, Lexi Thompson and 2015 US PGA Championship winner, Jason Day.
To find out more about their charity work, and how Zurich supports them, click here.
Donaldson, who will also be competing at the British Masters, has praised Zurich’s support. “I’ve worked with them this year for the first time and they’ve been awesome,” he said.
“The more tournaments we can have with them involved the better, and hopefully they will enjoy being part of the British Masters.”
Zurich’s UK Head of Brand, Advertising, Sponsorship and Events, Ben Walton, added: “We are incredibly proud to add the British Masters to our golfing portfolio, and are looking forward to showing the British public how much we truly love golf.
“It’s an added bonus that our Zurich Ambassador Jamie Donaldson will be playing this year – he will have our full support.”
A global commitment to golf
“We are incredibly proud to add the British Masters to our golfing portfolio.”
Ben Walton, UK Head of Brand, Advertising, Sponsorship and Events, Zurich
The day after the action at Woburn draws to a close, Donaldson will be in Hertfordshire, watching brokers compete in the final of the inaugural Zurich Insurance Masters, in association with Insurance Age.
This event is a further example of Zurich’s commitment to the game of golf. Across Europe, Zurich sponsors a number of major golf leagues and tournaments, and also supports smaller engagements through sponsorships, outings and hospitality programmes.
Opportunity for brokers
Any brokers interested in attending the British Masters can use the discount code ZURICH15 – click here for ticket details. Zurich will be bringing its viral Golf Love Test videos to life in the Zurich exhibition space – so come along to take your lie detector test.
You can also follow Zurich’s updates from the British Masters via @ZurichInsUk or search for #golflovetests. @ZurichInsider will soon be running a competition giving away four pairs of tickets – follow on Twitter for details.