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Why online reputation is an emerging risk for SME clients

At a glance

  • In today’s digital world, 89% of people say that reviews influence their purchasing decisions
  • Just under three-quarters claim they would likely refuse to interact or do business with a company if they found negative information about them online
  • We explore how online reputation is an emerging risk for SME clients with Insurance Business

According to our latest SME Risk Index survey, 77% of SMEs now view having a good online reputation as important to their business, and 41% feel it will become even more important over the coming year.

Despite this, many SMEs admit they do not monitor what is being said about them online – which could be creating a dangerous blindspot.

Read the full article here with Insurance Business.

To help companies manage their own online reputations, we offer a free online tool that monitors and helps SMEs manage their online reputation. This is available for all SME policies taken out via ZTrade.

Delivered by leading online reputation consultancy Reputation.com, the service enables companies to see the state of their online reputation, benchmark it against similar organisations, and understand the action needed to improve it.

For more information, please speak with your local Zurich contact.

Image © Getty

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